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Sarah Brovda Allure & Evins Communications | InternsNtheCity

Sarah Brovda

Allure & Evins Communications

School? Binghamton University

Major? English & Rhetoric with a minor in Graphic Design

Where have you interned in NYC? Allure magazine, Evins Communications, Almost Famous Clothing, GoGORILLA Media, Riger Marketing and Communications, and College Fashion.

What motivated you to start interning your senior year in high school? I took a marketing class during my senior year of high school, and one of the school’s alumni, who worked at GoGORILLA, came in to speak to us. At that time, her job sounded perfect to me. She mentioned how she had previously allowed students from my high school intern, so I got in touch with her and worked there for a few weeks that summer. It definitely beat being a day camp counselor or working at a boutique, like I had done all of high school! I liked it, but I didn’t love it. Interning so early was the best thing I could’ve done for myself: I now know exactly what I want to do after trying everything from advertising, to fashion design, to blogging, to public relations.

Describe a typical day in ad/sales at Allure. Every day is truly different, which was one of the best parts of the job. Some days, we’d have back-to-back brainstorms and meetings with clients, so I’d be sitting in on all of those with my supervisor, taking notes and writing up recaps for everyone involved. Other days, I’d be helping stuff gift bags for events, tracking edit credits for a specific advertiser, updating the Allure Best of Beauty iShopper app analytics for our advertisers, or even helping with contest fulfillment. Because of my graphic design background, I also was able to assist in the art department once in a while, and I even had the chance to run garments to a photo shoot to help out the fashion closet.

Favorite memory from a past internship? My favorite memories are from my time at Evins Communications, a boutique PR firm in NYC. I was only just entering my sophomore year of college, and the youngest one in the program, but it was the internship where I received the most responsibility. Not only was I researching beauty bloggers to pitch to, I was writing pitches as well. Best part? I even got to pitch directly to some major beauty bloggers. I got my first placement while I was at Evins through my communication with Phyllis Li at Makeup For Life (http://makeupforlife.net/).

What inspired you to start your blog, 15 Minute Goddess? (www.15minutegoddess.wordpress.com) I was blogging for College Fashion (www.collegefashion.net) for a few months, and then began researching blogs at Evins Communications. I’ve always loved writing, and fashion/beauty are my passions. After seeing all the blogs out there, I realized, hey, I can do this too! I left my position at CF and began pursuing 15MG as a hobby. It’s still just a hobby for me, and an outlet to share my knowledge regarding internships, beauty, fashion and college life, but I’ve been able to fulfill my editorial dream through it! I often get pitched to myself, so it’s interesting to be on the editorial side and see the approach that other PR people take.

What was #1 on your NYC bucket list? I’ve lived on Long Island for most of my life, so my bucket list didn’t include many of the typical NY sites. Instead, it was to take advantage of every single day I had in the city. Instead of complaining of being tired and heading straight back to LI after a long day, I made it a priority to go out to as many happy hours and dinners with my friends as possible, and of course, to shop!

Best piece of advice you’ve been given as an intern? Every single task you complete is important in some way, whether it’s researching, making copies, and yes, even getting coffee.

Dream job? PR girl for a beauty brand, and (more minor dream), to be the voice behind a beauty brand’s Twitter handle.


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